The subject of nutritional supplements is a broad and seemingly
complex issue, do in great part to the system or systems that control,
regulate and enable the dispensation of medicines, pharmaceuticals and
if you will...supplements. In no way or shape am I attempting to butt
heads with any organization, agency or protocols of their structures,
what I would like to communicate is merely that an entire multi-billion
dollar industry exists solely to manufacture and distribute nutritional
supplements and the variety, quality and efficacy that distinguishes any
two like products can be as broad and vast as the industry itself.
With
that being said, I along with a handful of other educated, ethical and
integrity based fitness and nutrition professionals subsist entirely to
inform, educate and provide superior products and services to the global
community. Not necessarily for the profit, although there is absolutely
nothing wrong with getting paid well to do what you love and are
passionate about and I for one am not only passionate about my work, but
feel that this my calling, as well as both a professional and moral
obligation.
Consequently, this article is not an attempt to
advertise, but it is meant to be more of a communique, so please accept
my apology in advance for the seemingly self-righteous posturing...
Quite literally, I have been asked a variation of the same question/s a
thousand times, and that all important question or questions are... "Why
should one take nutritional supplements and or why should an individual
supplement dietary intake with supplements?" And although I would love
to communicate the answer/s as simply as possible, I cannot and will not
and here is why! The veracious truth is that de-conditioned, inactive
people interested only in growing hair, skin and nails can perhaps meet
their "low metabolic" needs through food alone. I said perhaps, who
knows... What I do know is that this nation on a whole is not well and
if all that you desire is to just merely exist, than obtaining this low
level of existence might just be met with what poor quality food that
most folks consume on a daily basis. This concept to me is like settling
for what life gives you and not getting what you truly want and
personally, I don't know anybody that would pick illness and disease
over optimal health and a fruitful sense of being well.
And lets
just say you actually want to feel...oh, perhaps just passably alright,
than ingesting an inexpensive "Costco" daily multi-vitamin/mineral
complex should fulfill that need as well. But if you exercise, make an
effort to eat to support daily activity and have somewhat of a
functional life...well than you are looking at assisting your
metabolism, digestion, assimilation, the bio-availability of important
nutrients and a whole host of other vitally necessary physiological
necessities, so suffice it to say that food alone in today's world
simply is not enough anymore. Besides, a boatload of research has
proven that physically active people have much higher bodily and
metabolic requirements than those that spend their time doing little
more than consuming the couch.
The amount and quality of your
caloric intake, in conjunction with nutritional supplementation, is of
utmost importance. Not to mention that if being healthy, functional and
feeling well are any of your objectives...additional supportive dietary
aids (supplements) should be employed! Movement, thought (yes, thinking
is invariable quite an undertaking) and other random daily voluntary and
involuntary human tasks will cause stress on the body, both internally
and externally and when you begin an efficient exercise program, you
increase this stress, this taxing workload on your body. And, when you
increase physical stress on your body, fueling it (through proper
nutrition) becomes more than a major consideration. Supplements
accomplish two things. They help in the digestion and utilization of
foods, thus creating "higher octane fuel" for your body. Secondly, they
ensure that all nutritional gaps are satisfied allowing your body to
efficiently and effectively burn fat, build and maintain lean muscle
tissue and fully adapt to increased physical stress.
Again, if you
do the research and Google the heck out of this subject, you will
indeed find that only a handful of ethical and integral professionals
are willing to take the high road and stick their proverbial necks out
and speak the truth about such matters of controversy, hype and a
blatant misleading and misguiding of reality. After many years of
exhaustive R&D, my team and I at KREATEFitness.com and Synergy
Fitness Systems Provo have made available what we refer to as an
ultra-premium supplement line aptly titled NEO PHYSIS,(New Life, New
Nature) to specifically provide not only what we think is a superior
product, but to also inform and educate. Unlike popular brand names,
they are not marketed through those multi-level organizations, discount
health food stores, drug stores, supermarkets or other retail venues.
Instead, they are distributed through elite fitness centers, medical
facilities and professional sports and fitness associations and more
importantly they boast a much shorter shelf-life and contain absolutely
no preservatives, binding agents, sugars, starches, flours or enteric
coatings. Only the highest quality ingredients are used such as
Pancreatine 5x (digestive enzymes), polynicotinate (instead of
picolinate) and whey protein instead of lower cost substitutes.
That's
why NEO PHYSIS ultra-premium supplements are recommended by fitness and
medical experts for people interested in reducing body-fat, gaining
lean muscle and enhancing overall fitness and athletic performance. In
addition these products were specifically designed to bridge the gaping
hole that exists between the "educated" and "uneducated". I compare it
to the differentiation between owning a Mercedes Benz and a Hundai, sure
the former is substantially more expensive, but in the long run, a far
better vehicle. Wealthy and successful people own expensive vehicles,
not because they can, but because of the performance, efficiency and
more importantly...the ROI or the return on investment (more bang for
the buck).
Afterall, too many people believe that eating a well
balanced diet provides all the vitamins and minerals necessary for good
health. In ideal circumstances, this could be the case, but in reality
there are many reasons why you need supplements to cope with living in
the 21st century environment. Taking vitamins when required is a safe
method of optimizing your dietary sources of nutrients, providing that
you follow the instructions on product labels.
So, although I know
without any doubt and have staked my career upon the fact that
supplements are more than just contributors to expensive urine or the
controversial subject of an industry that grosses multi-billions, it is
really up to the individual to discern for themselves, to self-educate
and even perhaps even experiment with if only a little... For the truth
about what it is that we are eating in this fast food nation is indeed
quite a harsh reality and without this necessary adjunct
(supplementation) into our daily personal maintenance regime, our
health, wellbeing and quality of life is surely diminished!
By
Kurt Hurley 
